Do you want to win your own ultimate dream life abroad?


Why are we doing this?

We love the idea of doing things differenly. We loved the idea of creating this movement of thousands of people reaching for their dream life through the power of the internet instead of selling to the best money offer. It's a bit like crowdfunding in reverse. We wanted to give someone a chance to change their life no matter how much money they have in their bank account. Passing our life in Laos to someone because of who they are and not because they can afford it. We just think this idea is beautiful and with the fees we can afford to do that. 


We are looking for an adventurer with the love of books and travel, passion for life, a desire to start a new life in South-East Asia and become the new owner of L'Étranger, Books &Tea and Kopnoi Gallery.

Submit your 2-minute Audition video and Submission Fees before June 30th, 2017 to be considered as a potential finalist in round 2.

Join the 30 lucky Quarter-finalists (from round 1) in the running to become the winner of the Ultimate Dreamlife Abroad Competition.

Are You The One?

Your audition video. Tell me why you are meant for this Ultimate Dreamlife. This is not about experience. It's about who you are, what is unique about you, your passions, what do you dream of? What do you want to do? What do you like to do?  

Tell me why this is important for you? Tell me a story. Tell me a story of travel, something that happened to you or just simply introduce yourself. Tell me your dreams... 

Make me laugh, make me cry, make it interesting, be yourself. I can't wait to hear what you have to say. You will receive an email with all the instructions. 

Selecting The Finalists

Through all the applications received before June 30th.

QUARTER FINALS: 30 Candidates will chosen to answer an in-depth questionnaire for each round.

SEMI FINALS: 10 Candidates will get a Skype interview. 

FINALS: One Candidate will be invited all-expenses-paid to Luang Prabang to come and meet the current owners. 

One finalist will be invited for each round.

Part of a docu-reality project, all the finalists invited to Laos will have to participate in a series of challenges and activities in front of a panel of judges. These will be filmed.

Finalist #1 : To Be Announced 

Finalist #2 : To Be Announced 

Finalist #3 : To Be Announced 

Don't miss your chance, ENTER NOW !

My Story

In 2001, in the midst of a trip around the world, I came through Luang Prabang which was originally supposed to be a 2-day stay. What took place in the days following my arrival changed the course of my destiny and Luang Prabang, Laos became an important part of my life. 

From the first moment I arrived, I fell in love with the beauty of this magical place. This was the Asia I was dreaming of since I was a child. 

The first day, walking through the streets of the town, a novice monk stopped me on the corner of a street and asked me if I wanted to come and teach an English class. Of course, I did.

I followed him and loved teaching the class. The kids mostly young teenagers were eager to learn. I finally felt I was doing something meaningful. Traveling from place to place had left me not feeling as fulfilled as expected. The routine of setting my backpack down for a few days, walking around the place, trying to connect with the locals to only leave a few days later without any impact or significance was leaving me feeling empty after six months on the road. I needed more. I wanted more. I wanted to experience the world in a deeper, more meaningful way. 

The immediate connection I felt to Luang Prabang was resonating. Wanting to unload my bags of all the books I had been carrying in the last few weeks, I went to look for a bookshop, only to realize that there were none. I couldn’t believe it since I arrived this town felt to me like I novel. Only in books, I had seen such magical place. It felt like I stepped back in time. 

Suddenly struck by inspiration, I wondered, what if I could live here? What if I opened one of those bookshops where people can unite through their love of books? How does a foreigner manage to settle in a place like this? So many questions. The Universe was listening. Life prevailed. It delivered all the answers I needed at a velocity that is quite uncommon in this country. 



What if you could grab your passport, pack your bag and start a new life in South-East Asia ? This is it!

  • Two businesses under one roof: L’Étranger, Books & Tea and Kopnoi Gallery
  • Both businesses are debt-free.
  • $10,000 
  • 100% Foreign-own .
  • Store inventory (books, Lao handicraft, art pieces*, … )
  • Resident Visa for the winner (Fee paid for the first year 
  • Rent-free for first year 
  • Fully furnished
  • Motorcycle 125cc
  • Up to three months training given by the current owner.
  • All earnings from the 2 shops starting from take-over.
  • Team of 10 trained staff; including General Manager (with us for 7 years), Kitchen manager (13 years), Bookshop clerks, gardener (10 years), housekeeper & kitchen staff.


L’Étranger, Books & Tea and Kopnoi Gallery are both debt-free. In 16 years, the businesses have always paid for themselves and provided enough to pay for the staff, the rent and enough to live in Luang Prabang, Laos. It is by no means, a business to become rich, but it can give you a comfortable lifestyle in Laos. Cost of living is low in Luang Prabang. For example, the residential house is $400/month. The business license is for a bookstore/café, import-export company, and media production. We are not exporting at this time. The current revenues are from the boutique and café only. We strongly suggest not to make any abrupt changes to how things are run at this time to maintain the success we have gained over the years but with a bit more marketing the new owner can surely increase revenues.

As seen in

Luang Prabang; One of the Most Beautiful Cities in the World

But when we finally arrived that night I was to discover one of the most magical places I have ever bee...

No. 5: Luang Prabang, Laos

No11: Rome 

It comes as no surprise that Luang Prabang in Laos is a Unesco world heritage site. It’s sacred and mythical status as a travellers’ Shangri La makes it a place where time seems to stand still. 

Everybody always heads to Thailand, Cambodia and Vietnam when they head out on a SEAsia adventure, but Laos is here to claim its spot on the roster.

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If you have any questions, check out our Frequently Asked Questions, here. And if don't find what you're looking for, don't hesitate to contact us; [email protected]

The competition is operated legally in the country Lao, People Democratic Republic. 

The competition is open to all Countries • The competition is void where prohibited by law.